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About Me

I am a freelance copywriter and content creator. I write all types of business text for any professional purpose. I have many years of experience developing compelling and imaginative marketing copy, from blogs and email campaigns to Instagram captions and video scripts.

I’ve always loved words and language, and I’m fascinated by their power. Being a copywriter allows me to wield a little of this power; playing around with the vocabulary, rhythm, feel and format of a text so that it perfectly fits its intended purpose and audience is my idea of a good time.

Communicating the Olympics

If you like watching sport, the summer of 2024 will be your idea of bliss. The Paris Olympic and Paralympic Games and the football - soccer for some of you - European Championships in Germany should fill many happy hours of TV viewing. And of course, there are all the annual crowd-pleasers like the Tour de France, Wimbledon, Formula One and golfing majors. These global events bring together athletes, spectators, journalists, officials and volunteers from many nations who speak many languages. Co...

Inclusive Communication on Disability Day 2024

The World Health Organization estimates that 1.3 billion people globally live with a disability. That’s around 16% of the world’s total population. Having a disability can mean that everyday activities become more difficult and participating fully in all areas of society is tough. People who are disabled face exclusion because the environments we live in – both physically and digitally – are not adapted to a wide enough variety of needs.More effective communication is a key element in fostering...

Why Language Variants Matter

We communicate across cultures more than ever. The rise of the internet has given us the ability to interact with people far beyond our own borders and experiences. We buy goods online from all corners of the globe and work remotely for companies positioned anywhere on the five continents. We see the same fast-food chains in our shopping centres, we watch the same Netflix shows, we follow the same sports teams, and over 3 billion of us use Facebook monthly.We’re living in a global village, right...

Words of the Year 2024: Insights into Language Trends

It’s that time of year again folks. The time when wordsmiths and language enthusiasts get very excited about fresh additions to our collective vocabulary and are allowed to talk about it!Yep, it’s the ‘Word of the Year’ season, when dictionaries and lexical authorities announce which words have topped their lists of the most popular and relevant expressions of the past 12 months. Oxford Languages refers to these as words that have ‘great resonance’ for the year in question.Let’s take a quick loo...

Is AI the Solution Your Content Needs?

Generative artificial intelligence (GenAI) continues to astound us.In January of this year when a speech in Spanish by the Argentinian president at the World Economic Forum in Davos was subsequently recreated in English, the world took note. In a video released shortly afterward and powered by generative AI, the president’s mouth was exactly synched to the English words he was saying: for all intents and purposes he became a fluent English speaker.  The video had 75 million views.We’re becoming...

The Importance of Language Access

Society is more diverse and more multicultural than ever before. We now live, study and work alongside people from different backgrounds and with transnational histories. Unlike a few decades ago, hearing many varied languages spoken on our streets and in our neighborhoods is commonplace.Our cultures and communities overlap more and more. We’re linked to colleagues and friends worldwide by fast, high-tech telecommunications, social media and the internet. We follow news from all corners of the g...

Interpreting Services: A Brief Guide

Firstly, a spot of housekeeping. Although the jobs of interpreter and translator require overlapping skills, there are important distinctions.Translators and interpreters work to bridge communication gaps. They both transfer meaning from one language to another and help the inclusion of all connected parties in the conversation.Successful international business necessitates seamless multilingual communication and both translators and interpreters are frequently required to enable a smooth transi...

https://www.t-works.eu/blog/translating-localizing-your-website

Your website is a shop window into your organization. No matter the size of your business your website showcases what you do and how well you do it. It provides a platform for interaction with your customers, both current and prospective, and it tells the world what your brand represents.What your website communicates about your organization is important.There are several reasons why translating it into more languages could be beneficial.It’s no longer prudent to assume that because your website...

Translation Quality Management

In our recent blog posts, we’ve looked at how the price of translation is calculated and how investing in translation brings value to businesses looking to expand globally. We showed that when it’s done well, translation is a precious asset to a growing business.However, translation is a complex task, and there’s no denying that it can take a considerable chunk of a company’s budget. As with all significant spending, getting value for money and ensuring a successful outcome are essential.How do...

Translating SAP Content into New Languages

Embarking on an SAP translation project may be necessary for several reasons. If your business is growing into new markets, translation could be needed to comply with local regulations, to enable your regional teams to work more easily in your SAP system and to ensure standardisation across all your business locations.However, as we established in one of our recent blogs (which you can read here), the process of translating SAP content can be complex and varies from company to company. Using thi...

Plain Language Day 2024 | Clear Communication for All

Language adapts itself to many tones, styles, formats and lexicons. It is as flexible as all the meanings humans try to communicate. For novels and poetry, language can be ornate, figurative or metaphoric; academic writing is often intense, technical and erudite; humoristic texts might be laced with ‘double entendres’, wordplay or sarcasm.Language changes depending on the message we’re trying to get across.However, for business communication, where end results are the priority, the language we u...

Why Language Variants Matter

We communicate across cultures more than ever. The rise of the internet has given us the ability to interact with people far beyond our own borders and experiences. We buy goods online from all corners of the globe and work remotely for companies positioned anywhere on the five continents. We see the same fast-food chains in our shopping centres, we watch the same Netflix shows, we follow the same sports teams, and over 3 billion of us use Facebook monthly.We’re living in a global village, right...

The Cost of Translation Part 2

Geographical boundaries have long since ceased to be barriers to international trade. Today, companies of any size can do business globally, benefitting from easy, instant digital communication and the opportunities for worldwide buying and selling that the Internet brings. Technologies enabling e-commerce and digital payments, and the increasing influence of artificial intelligence, help large and small businesses alike reach new customers in new markets.International trade, however, isn’t with...

The Cost of Translation

The possibilities of what can be translated are almost endless.Websites, software, legal texts, marketing copy, technical documentation, audio files, media formats, literary works, meetings, and conferences are just some of the content that can be translated from one language to another.The number of languages – and more importantly, language pairs – that can be translated is also very high and runs to thousands.This means that the cost of translation naturally varies between what is being trans...